Superhumans Scoops Multiple Awards

Awards Update: To add to the clutch of existing accolades, Meet the Superhumans has just been recognised in the 2013 British Arrows Awards – winning three gold awards and claiming the highly coveted Best Television Commercial of the Year trophy!
4 Creative’s inspiring Paralympic promo, Meet the Superhumans, was not only a favourite for viewers, but has also been highly commended in multiple awards ceremonies since its release during London 2012. The powerful spot sought to challenge perceptions of disability and confront existing stereotypes by embracing the athletes’ physical attributes in a uniquely triumphant way. ENVY were thrilled to create the dynamic soundtrack to the memorable promo, which was set to Public Enemy’s Harder Than You Think, and mixed by ENVY’s Rich Martin & the audio team.
Meet the Superhumans added to its armful of Promax Awards by bagging a British Television Advertising Award and winning Campaign of the Year. The spot recently scooped a Music & Sound Award for Trailers & Promos, commending ENVY’s Rich Martin, as well as winning six accolades at the 2013 Creative Circle awards – taking home silver in Film Craft for Best Sound Design, Best Editing and Best Direction, as well as gold in Film – Best TV, gold in Film Craft – Best Use of Music and finally gold in General – Best Integrated Campaign. Congratulations to all involved!