More4’s brand new identity and on-air look wins GOLD at Cannes Lions 2012 for Broadcast Design and graphics. Channel 4 commissioned ManvsMachine to create a new brand identity for More4. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. Live-action idents see the brand break out into the real world in the form of mechanical flippers.
ENVY’s Head of VFX, Marcus Dryden worked closely with ManvsMachine and installation designers Jason Bruges Studio to create the new look. ENVY’s Rich Martin created the Sound Design for the whole range of identities.
Congratulations to everyone who contributed to the re-brand.