Last week Special K released their ‘What is Strength’ campaign within a shopping centre in the heart of Paris. The inspirational campaign featured high profile, successful women speaking about what has given them strength.
With Isobar enlisting the help of ENVY Advertising to deliver the full post work on the campaign, the final product uses a digital out-of-home display. Along with this, Isobar utilised social media to enhance their campaign by displaying a selection of live tweets on the screens containing the hash tag #MAFORCE.
Watch this space to see Special K take over Waterloo for a similar display within London.