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ENVY Sponsors Promax 2012

ENVY is thrilled to be sponsoring the Promax conference and the Promax Awards night this year and incredibly excited to have contributed to 42 of the nominations for the 2012 Promax Awards. The nominations span categories including Best Drama, through to Best Factual Promo, Best Editing and Best Ident/Brand Package. The annual Promax Awards recognise the very best in TV marketing creative and strategy over the last year. The winners will be announced on 9th November ceremony at the London Hilton Park Lane ceremony, and we wish all our clients the very best of luck!

Here are all the 2012 awards nominations:

Best Drama Promo (Originated)
4creative / Channel 4 : Hollyoaks – Black Wedding
4creative / Channel 4 : Black Mirror
4creative / Channel 4 : Top Boy
BSkyB : Sky Creative – Mad Dogs 2 – Sky 1
ITV : Emmerdale – Cain Judgement
Red Bee Media : Sharon’s Back, EastEnders

Best Drama Promo (Clip-Based) – sponsored by Warner/Chappell Production Music
5 Creative : CSI New York Season 8 Launch
BSkyB : Sky Creative – All For You – Sky Atlantic
ITV : Drama Lives on ITV
ITV : Mrs. Biggs
ITV : Downton Abbey on ITV3
ITV : Drama 2012 Brand Spot

Best Entertainment Promo (Originated)
4creative / Channel 4 : T4 Presenter Brand Spot
4creative / Channel 4 : Derren Brown – The Experiments
ITV : Britain’s Got Talent
ITV : Top Dog Model
RKCR/Y&R : Voices
RKCR/Y&R : All Together Now

Best Entertainment Promo (Clip-Based)
Comedy Central : Record Scratch
ITV : The Only Way is Marbs
Red Bee Media : BBC Three Sweded highlights
RKCR/Y&R : Wonderful World
TNT Broadcasting Network : Cupids
TNT Broadcasting Network : The Ball (UEFA Euro Cup 2012)

Best Factual Promo (Originated)
5 Creative : Meet Team BB
A+E Networks UK : Prime Crime at Ten
Discovery Networks Europe : Knowledge Season
Fox : Strippers
MTV UK : The Valleys
Red Bee Media : When I’m 65: (June Brown)

Best Factual (Clip-Based)
A+E Networks UK : Beyond Scared Straight
Discovery Networks Europe : Stephen Hawking’s Grand Design
Discovery Networks Europe : Adventure Season
Discovery Networks Europe : Bear Grylls: Born Survivor
ITV : Documentaries – Life Captured
RKCR/Y&R : Wonderful World

Best News and Current Affairs Promo (Originated)
BBC Scotland : Life in The Mortuary
BSkyB : Sky Creative – Correspondents – Sky News
ITV : Exposure – The Factory
Red Bee Media : When I’m 65: (June Brown)
RKCR/Y&R : Everything Is Politics
TV 2 : The Danish General Election 2011

Best News and Current Affairs Promo (Clip-Based)
BSkyB : Sky Creative – Correspondents – Sky News
Discovery Networks Europe : Whale Wars
Red Bee Media : BBC Parliament
Red Bee Media : Panorama  The Truth About Sports Products

Best Film Promo – sponsored by Imagem Production Music
4creative / Film 4 : Films For Life
4creative / Film 4 : Sci-Fi Season
4creative / Film 4 : Grand Visions Season
4creative / E4 : Snakes on a Plane
MTV UK : Viva Films – Oceans 11

Best Sports Promo (Originated)
4creative / Channel 4 : Meet the Superhumans
BDA : Chris Eubank Is Back
BSkyB : Sky Creative – At The Heart of F1 – Sky Sports
ESPN : The Usual
Red Bee Media : End To End Football
RKCR/Y&R : BBC London 2012 -Stadium UK

Best Sports Promo (Clip-Based)
5 Creative : Worlds Strongest Man
5 Creative : Being Liverpool Launch
BDA : Edge Sport
BSkyB : Sky Creative – Come On – Sky Sports
ESPN : Another Great Season…
ITV : It’s Good To Dream

Best Children’s Promo (Originated)
BBC : CBeebies – Justin’s House – series 1 launch
BDA : Cartoonito
Nickelodeon : SpongeBob SquarePants Top 100 episodes of all time
Red Bee Media : CBeebies, Talk to the Bear. Get Set Go.
The Walt Disney Company : Kickin It
Turner Broadcasting : Harry Hill’s TV Burp

Best Children’s Promo (Clip-Based)
Red Bee Media : Tracy Beaker Returns
Red Bee Media : CBBC Factual
The Walt Disney Company : Disney XD mornings
The Walt Disney Company : Jake and the Neverland Pirates
The Walt Disney Company : Handy Manny Elvis
Turner Broadcasting : CN Rocks

Best Leisure & Lifestyle Promo
4creative / Channel 4 : How to Cook Like Heston
4creative / Channel 4 : Gordon’s Christmas Cookalong
5 Creative : The Hotel Inspector
BSkyB : Sky Creative – Britain & Ireland’s Next Top Model – Sky Living
ITV : Love Your Garden
Red Bee Media : Great British Bake-off on BBC Two

Best Season or Stunt
BBC : Shakespeare on the BBC
4creative / Film 4 : Frightfest Launch
4creative / E4 : The Midnight Beast
ITV : It’s Good To Dream
ITV : Documentaries – Life Captured
Red Bee Media : All American Season BBC Four

Best Design
4creative / Channel 4 : House Party
4creative / Film 4 : Great Directors Season
Eurosport : Heart & Soul of Motorbikes
Red Bee Media : BBC Sport Wimbledon
Sony Pictures Television Intl : Horror Season
Universal Networks Intl : Discovered by Syfy

Best Graphic Design or Animation Promo
4creative / Channel 4 : Turner Prize
4creative / Channel 4 : Damien Hirst: The First Look
ITV : The Brit Awards
Red Bee Media : BBC Sport The Boat Race
Red Bee Media : Piano Season on the BBC
RKCR/Y&R : BBC London 2012 -Stadium UK

Best Script or Copy
BBC : BBC Hackney 2012
BSkyB : Sky Creative – Glee – Sky 1
4creative / Film 4 : Jumper
Comedy Central : The Special Relationship
ITV : Documentaries – Life Captured
Red Bee Media : All American Season BBC Four

Best Use of Sound Design – sponsored by Spark + Rumble
4creative / Channel 4 : Jamie’s Great Britain
4creative / Channel 4 : Meet the Superhumans
Discovery Networks Europe : Coal
ITV : It’s Good To Dream
RKCR/Y&R : Voices

Best Use of Music – sponsored by Universal Publishing Production Music
A+E Networks UK : Beyond Scared Straight
BSkyB : Sky Creative – Festival Football – Sky Sports
BSkyB : Sky Creative – Mad Men – Sky Atlantic
On Demand Group : Dance Fever Compilation
Red Bee Media : Original British Drama
RKCR/Y&R : BBC London 2012 -Stadium UK

Best Editing
4creative / Channel 4 : Meet the Superhumans
4creative / Channel 4 : Meet the Paralympians – Cycling White Knuckle
ITV : It’s Good To Dream
RKCR/Y&R : All Together Now
TNT Broadcasting Network : Transporter 3

Best Direction
4creative / Channel 4 : Meet the Superhumans
4creative / Channel 4 : Hollyoaks – Black Wedding
ITV : Britain’s Got Talent
ITV : Emmerdale – Cain Judgement
Red Bee Media : End To End Football
Red Bee Media : Dynamo Series 2 Launch

Best Use of Humour – sponsored by The Funky Junkies
5 Creative : The Shawn(shank) Rejection
BSkyB : Sky Creative – Glee – Sky 1
4creative / More4 : More4 World Sheepdog Trials
Fox : Elizabeth 1
MTV UK : VIVA Films – Oceans 11
Red Bee Media : Anti Dave Brand Film

Something for Nothing
5 Creative : The New Eddie Stobart Trailer
BBC : BBC Radio 1?s Teen Awards
Channel One Russia : Late Night Urgant Show. Casting 1
Discovery Networks Europe : DMAX: Unfaithful
Turner Broadcasting : The Queen’s Crackers
ZAO TV Daryal : Launch of Peretz.ru

Best Newcomer
BSkyB : Sky Creative – Gareth Cash
BSkyB : Sky Creative – Ian Stott
ITV : Ross Allen
ITV : Sam Dunwoodie
Red Bee Media : Cassie Earl
Turner Broadcasting : Owen Pygram

Best Print or Digital Outdoor
4creative / Channel 4 : New Years Eve London Underground Takeover
4creative / Channel 4 : Jimmy And The Giant Supermarket Press
4creative / Film4 : Film4 Frightfest ‘Please Be Seated’
Discovery Networks Europe : Real Time: Gypsy Brides U.S.
ITV : The Jury
TV 2 : Voice – The Voice of Denmark

Best Cross-Media Campaign
4creative / Channel 4 : Paralympics on 4
4creative / Channel 4 : Black Mirror
BSkyB : Sky Creative – Glee – Sky 1
BSkyB : Sky Creative – Treasure Island – Sky 1
Channel 4, 4creative : The Midnight Beast
Red Bee Media : Dynamo Series 2 Launch

Best Launch
4creative / Channel 4 : Meet the Superhumans
BDA : Your Voice Is Amazing
Comedy Central : Big Fat Tuesday’s
ITV : It’s Good To Dream
Red Bee Media : Dynamo Series 2 Launch
RKCR/Y&R : Voices

Best Sponsorship
BSkyB : Sky Creative – Diet Coke for Styled to Rock – Sky Living
BSkyB : Sky Creative – Madmen Blackberry Sponsorship – Sky Atlantic
Fox : Ted
ITV : Aviva Idents
Nickelodeon : Clarks Step It Up Sponsorship
Turner Media Innovations : LEGO Star Wars

Best Ident /Branding Package – sponsored by West One Music
BSkyB : Sky Creative – Sky Arts – Sky Arts
4creative / 4seven : 4seven
4creative / More4 : More4 Rebrand
Discovery Networks Europe : Animal Planet Refresh
DixonBaxi : Watch Idents / Branding Package
Red Bee Media : BBC Two Christmas Idents

Best Foreign Language
A+E Networks UK : Hidden Faces of Crime
BDA : Desperate Housewives
Channel One Russia : Late Night Urgant Show. Casting 1
TV 2 : TV 2 Play
TV 2 : The Danish General Election 2011
TV 2 : Olympic Games 2012

Best Long Form
4creative / Channel 4 : Meet the Superhumans
4creative / Channel 4 : Meet the Paralympians – Injuries
4creative / Channel 4 : Funny Fortnight
BDA : What To Do When Someone Dies
4creative / Channel 4 : Film4 Faces 2012
ITV : Documentaries – Life Captured

Best On-Air Campaign TV Promotion – sponsored by EMI Production Music
4creative : Paralympians Campaign
BSkyB : Sky Creative – Glee – Sky 1
4creative / Film4 : Frightfest 2012
4creative / Channel 4 : The Midnight Beast
ITV : It’s Good To Dream
Red Bee Media : Dynamo Series 2 Launch

Best On-Air Campaign-Channel Promotion
BSkyB : Sky Creative – Sky News Correspondents – Sky News
BSkyB : Sky Creative – At the heart of F1 – Sky Sports
ITV : Drama Lives on ITV
ITV : Documentaries – Life Captured
Red Bee Media : Anti Dave Brand Film
TNT Broadcasting Network : Generic. TNT Awakening

Best On-Air Media Planning
4creative / Channel 4 : Paralympics 2012
BBC : BBC Original British Drama
BBC : BBC Radio 1?s Hackney Weekend
BBC : BBC Olympics 2012
4creative / E4 : The Midnight Beast
Discovery Networks Europe : Alone In The Wild

Best Direct Response Promo
4creative / 4seven : 4seven Takeover
Comedy Central : Aeroplane Toilet
Red Bee Media : Sport Relief
The Walt Disney Company : Million Disney Memories
The Walt Disney Company : Aim High – Alex Oxlade Chamberlain
ZAO TV Daryal : Hold on car

Best Promotion for a Website or Interactive Service
4creative / Channel 4 : 4oD Jon Snow
4creative / 4OD : 4oD Shows You Missed
4creative / More4 : M4 Scrapbook
Red Bee Media : BBC Weather – Online
Red Bee Media : Pins
TV 2 : TV 2 Play

Best Use of Digital Media
4creative / Channel 4 : VIP Me App
BSkyB : Sky Creative – Britain & Ireland’s Next Top Model – Sky Living
4creative / E4 : The Midnight Beast
ITV : X Factor
Red Bee Media : FXUK The Walking Dead
Red Bee Media : Dynamo Facebook experience

Best Game or App
5 Creative : The Gadget Show 360 app
BSkyB : Sky Creative – Sky Sports iPad App – Sky Sports
BSkyB : Sky Creative – Unforgettable – E-Fit & Memory Game – Sky Living
4creative / Film4 : 30 Years of Film4 App
Red Bee Media : FXUK The Walking Dead
Red Bee Media : Dynamo Facebook experience

Channel of the Year – sponsored by Deep East Music
Channel 4 : 4creative / Channel 4
BBC : BBC One
BSkyB : Sky Creative – Sky 1
E4 : 4creative / E4
Comedy Central : Comedy Central UK
ITV : ITV1